When The Bremer Group Company wanted to increase brand visibility and product placement for its VertAlign Spinal Support System in the orthopedic and neurosurgical market, the company turned to INDiVO. Just as the VertAlign line of innovative back braces offers reliable relief for back pain patients, INDiVO’s campaign of traditional print advertising, animated banner ads, lead capture and email autoresponder offered a winning campaign for The Bremer Group. By integrating both traditional and internet marketing campaign elements, INDiVO helped significantly improve visibility for the VertAlign brand in the market and drive responses to the special offer landing page to capture leads for targeted sales follow up.
