Our Work

Pharmaceutical Development Group (PDG) assists FDA regulated firms in the navigation of U.S. submission, approval, and post-marketing procedures. When PDG needed an upgrade to their existing website and help with an SEO-driven approach to their content marketing, the firm turned to INDiVO. For the site redesign, the INDiVO team focused on delivering a consistent brand image while improving site structure, content management, keyword diversity, content titles & descriptions, and appealing imagery. The INDiVO team mapped out a new user flow, built a WordPress-based site that is scalable, easily updated, responsive and SEO-driven, and helped PDG implement best SEO practices consistently. A series of targeted landing pages, custom autoresponders, and a series of A/B testing, as well as ongoing site analysis and optimization rounds out the upgrade for this rising firm. In 2017, the client reported having their best year of revenue growth in the company’s history.