Our Work

Alliance Trust, a full-service business brokerage, commercial and residential real estate, property management, construction and management training firm needed a new marketing strategy to reinvigorate the company’s brand and reach new market segments. Starting with an informational website to enhance the company’s overall visibility, INDiVO created a solid brand platform for the training program of Alliance Trust. To help build the customer base and brand champions, an interactive website was promoted using search engine optimization (SEO) and the IndivoMail email marketing system of INDiVO. To further augment the online marketing effort, a direct mail campaign with a custom designed, self-mailer postcard drove traffic to a targeted micro-website for data capture. To reinforce brand recognition, INDiVO designed packaging for the Client’s audio training series.