As an Account Manager at INDiVO, Shelby develops strong client connections and works with the team to steer varied projects, ensuring customized solutions that meet client objectives.

Shelby collaborates closely with clients to understand their goals, working with the INDiVO team to craft strategic marketing approaches and refine creative concepts within client resources. Beyond general administration and account management, she coordinates media schedules, advocates for client and agency interests, monitors campaign performance using analytics, and engages in production-related activities. Shelby’s project management skills enable her to navigate complex deadlines and coordinate diverse teams, ensuring the timely and accurate delivery of projects.

Shelby graduated from the University of Florida with a BS in Advertising and a minor in Innovation, and before joining INDiVO, gained experience editing videos and photos and creating visual graphics for beauty and fashion brands. Later, in her role as Proposal Project Manager, she was responsible for the flow of the RFP process from beginning to end by working directly with creative and sales/ops teams to understand proposal requests, gather compliance information, identify deliverables, and develop a project plan for the healthcare, food & beverage, business, and educational client industries. Her problem-solving skills and keen attention to detail contribute to the success of each project she undertakes.

When she’s not working, she’s either spending time with her dogs, being active, exploring her love of art and creativity, or building new relationships. She’s always eager to learn and help others grow.