When nutritional supplement giant OleoMed decided to bring its full line of olive-oil based supplements to the English-speaking marketplace, they turned to INDiVO to develop a coherent brand strategy and image then implement it via an integrated launch program helping them gain entry to the competitive U.S. market. From identity, website, trade exhibit, interactive promotional CD-ROM and its distinctive package design, OleoMed’s branding was a critical factor in this client’s successful U.S. market penetration. INDiVO, with many years of experience developing and growing B2B and DTC brands, devised the marketing strategy and developed the launch campaign to ensure delivery of a consistent, cohesive, comprehensive image and message via a well-integrated program of promotion, sales support, and education.
When nutritional supplement giant OleoMed decided to bring its full line of olive-oil based supplements to the English-speaking marketplace, INDiVO developed a coherent brand strategy and image then implemented it throughout an integrated launch program. The exhibit booth was one of the elements of that launch program. INDiVO helped the client select a modular pop-up structure that could be used in multiple footprints and was easy and cost-effective to transport and set-up. We carried branding and messaging through the bright reflective graphics to capture attention and help entice event attendees to engage with company personnel.
