The first elements of the new integrated marketing campaign were a series of journal ads, which were appearing in targeted medical trade publications, banner ads, exhibit graphics, patient education brochures and sales aids. A pivotal aspect of this new campaign is the website, which is built on the robust, extensible Joomla! open-source content management system platform. It includes product and company information for patients and practitioners, as well as event schedules and select client-produced educational videos and material downloads. Google Analytics allow Client and Agency to monitor traffic and identify sections of the website that are under performing.