After having worked with INDiVO for many years, when Mr. Bernard Molyneux needed to update the website for displaying some of his finest quality, “eco-friendly”, sustainable, solid wood pieces and home furnishings on ACPhomeinteriors.com, and to also develop a website for VintageLouisVuittonTrunks.com, he returned to INDiVO. Having previously engaged INDiVO to develop the website for his retail outlet, Antiques and Country Pine, this Client was well aware of the benefits of an open-source platform. Desiring to be able to make updates on site content, INDiVO recommended the new websites be constructed on WordPress. Built on this stable, flexible, robust, proven content management system foundation, client staff updates the home page rotator, specials page, and searchable catalog database right online. An ongoing search engine optimization, search engine marketing and digital knowledge management effort has significantly helped improve the company’s visibility as well as web and in-store traffic. Google Analytics and INDIVOinsights are used to monitor and review website traffic sources, identify the sections and content visitors find most beneficial, as well as what keyword sets are most productive and how the company is performing versus select competitors.