Our Work

Having one of the leading websites for home equity loans, mortgages, and electronic lending, 1st Metropolitan Mortgage turned to INDiVO to create a well-integrated campaign to promote the company’s business and marketing tools. The pivotal element INDiVO delivered was the interactive multimedia CD-ROM explaining 1st Metropolitan’s skills, emphasizing the company’s status of industry excellence, available resources, and unsurpassed customer service. An intra-program navigation system on the CD made it easy for the viewer to explore content while receiving a call-to-action message. Using this interactive design has proven to be a most cost-effective and powerful means of communication. The CD-ROM was created using discrete tracking code that allowed the client to measure open rates and ultimately ROI. The campaign assignment also included videography, talent search, voice-over, art direction and media planning, to produce and place a regional TV commercial.